Timothy Coombs's Applied Crisis Communication and Crisis Management: Cases PDF

By Timothy Coombs

ISBN-10: 1452217807

ISBN-13: 9781452217802

Designed to offer scholars and public kin execs the data and talents they should develop into profitable concern managers, Applied trouble communique and concern administration: instances and routines by W. Timothy Coombs, features a wide selection of instances that discover predicament communique and administration in motion utilizing a pragmatic strategy. within the first chapters, the writer introduces key theories and rules in trouble communique, which scholars practice via studying 17 instances drawn from contemporary headlines. circumstances are explored from pre-crisis, mid-crisis, and post-crisis verbal exchange views, and contain more than a few essential problem eventualities from product remembers to proceedings to environmental disasters.

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Applied Crisis Communication and Crisis Management: Cases and Exercises by Timothy Coombs

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